Fifty signed, three transacting

The program gives partners no reason to sell

Programs that stall usually over-invest in structure. Three tiers, a points system, a portal with a logo wall, a long partner guide. Programs that work over-invest in something else: the reason a partner should sell this product this month. That means a margin worth their time, a customer problem they already see in their base, and a first deal they can close without the vendor on every call. Structure matters later, once you have partners worth tiering.