Things Unseen
Things Unseen: Campfire Conversations on Building a Channel
The candid, late-night version of what building a channel really takes. Brought to you by RampFuel.
The candid, late-night version of what building a channel really takes. Brought to you by RampFuel.
Every channel story has two versions. There's the one in the press release. And there's the one told around the fire late at night, when people finally say what actually happened.
Things Unseen is the second version.
Each week, four people who have built channels from different seats take one real question, argue it out on LinkedIn, and land somewhere useful. This is where we write it down: both sides, where we ended up, and what to do about it this week.
Asks the questions founders are too polite to ask, then turns the answer into what to do Monday.
Built vendor launches from inside Pax8. Speaks for how MSPs and marketplaces actually decide, and where MSPs are heading next.
Turns channel ambition into structure: programs, comp, pricing, and who owns what.
Spent a year and a half growing a vendor's Pax8 business. Brings what actually moved revenue, not what the deck said.
One of us posts a take on our own LinkedIn profile, and the debate starts in the comments.
Someone else pushes back on their own profile.
We write up both sides here, with what to do this week.
The Channel Fit Scorecard is 14 questions with an instant read on your best-fit channel and how ready you are to launch it.
Take the ScorecardFollow RampFuel on LinkedIn to catch the argument while it's happening.
